Attraction marketing may be the buzz word that is out there commonly heard by most Internet marketers. Yet, what does this mean? As an Internet marketer, you do need to know what this type of marketing is as it will likely be one of the most important, profitable tools you have in low cost online marketing that is highly effective.
First, understand what it is and then learn how to implement it within your own business. Most business owners can find success using this method to help them to develop their online business. It works in any sector, industry or niche. When applied effectively, it is a low cost, long term success tool no marketer should go without.
The short definition of what attraction marketing is may seem too simple. It is simply a term that means that the Internet marketer uses the Internet to help attract people to the business they are in.
To take this to another level, attraction marketing can be defined as bringing people to you rather than going after them. The best way to see this is to take a look at the opposite method, the way that most print or “non-online” advertising is done.
In traditional advertising, countless dollars are spent to find the consumer most likely to invest in the product or service. Billboards are placed along freeways for radio stations, for example, since people listen to the radio most often in the car. Advertisements go to the most likely consumer rather than the consumer coming to the product directly for a need.
In attraction marketing, the consumer comes to you and your product or service because they have heard that it is something that can benefit them, in some way. Ultimately, this allows for the business to do well since the advertisements are being presented pleasantly. Internet marketing is not often about catchy slogans and flashy ads. Rather, it is a method of bringing people in to information, products and services because they are already interested. Mastering this can help a business to grow quickly.
Does attraction marketing work? The short answer to this question is yes, but there are plenty of fantastic examples of how it works. One good one is to consider the election of Mr. Obama. Regardless of whether you are from the U.S. or not, and no matter what side of the ticket you were rooting for, one thing has to be said. Mr. Obama's ability to use Internet marketing, including attraction marketing methods, helped him win this election, according to many professionals.
Obama used the various tools in Internet marketing to help him to win his election because he and his campaign moreover knew the importance and success it could bring. The world goes to the web to learn what it needs to, in today's culture. More so, the Internet provides an easy, affordable way to reach millions of people every single day. No other medium offers this.
The question is, how did Obama use attraction marketing to win the Presidential Election of the United States? Using attraction marketing tools, websites, and even things like Google Ads helped him to make it happen.
In fact, Twitter.com was used by Mr. Obama as one of the many methods of attraction marketing he used. By gaining a huge following and communicating through them in short clips, he could converse with everyday people, put his message out and do it all without spending a penny for it.
Another example of this is Facebook. Everyone on the web knows that Facebook.com is a heaven for younger generation individuals who like to find each other and chat. The trend has grown. In fact, businesses, politicians, and even employers are using it as a tool to connect with others. Mr. Obama's Facebook page was yet another form of attraction marketing that helped him to get his message out.
As you can see, there are excellent ways that attraction marketing works. For most of the public, you aren't trying to win the presidential election. Nevertheless, this tool can still be used to help virtually anyone to gain success in getting traffic to their website.
Any Internet marketer can apply the lessons learned to their own Internet business. There are three main parts to developing a successful attraction marketing campaign, but the good news is that none of them are difficult, costly or overly time-consuming.
Here, we'll explore these three parts and find out how you can put them to use no matter what type of Internet marketing business you have.
In short, they are as follows:
- Consumers find you, your products or services on the web.
- Consumers allow you to contact them.
- You provide consumers with information they can use and benefit from, through email, and keep your business in front of them all the time.
The first step in the process is to get people to find you online. Remember, with attraction marketing, they are coming to you. You are not going out searching for them and advertising directly.
While it is essential for individuals to build a network of people to get traffic to their website, it is often something that is failed out. For example, let's say you join Facebook.com, put up a few pictures, find your email contacts and then don't do much else. No one is going to find you that can help you to build your business.
You need to network and build a sizable following or allow others to find you on any of these websites by providing concise yet useful information. For example, you create a login at Digg.com, a social networking website that works quite indirectly for getting visitors to websites. You start to submit articles to Digg.com allowing for others to find them through the company's normal means. You wait. You don't see too much traffic there. Oh, well…you move on.
The next step in the process of using attraction marketing to your advantage is to get people to let you talk to them. With the advent of laws regarding spam and other inappropriate means of communication, it has become very important for any Internet marketer to be sure they stay on the good side of the law.
As an Internet marketer, you need to have the permission of a consumer, client or website visitors to send them any form of communication other than direct communication such as through a blog comment.
Why you should do this, you may be asking. As part of the process of developing a successful Internet marketing business, you need to get your product or service in front of the client. As you will see this is the key to your success in selling.
There are many ways that this can be done. The bottom line is that it has to be done. You want those that find you on the web to come to your website and a lead capture page, for example. This way, you are able to get their permission to send them more information.
There are many lead capture tools available to help you to accomplish this. You can also create your own, and not something that is difficult to do on your own, even if you are not a techie. Now, you can advertise to them.