There is no shortage of affiliate programs out there. These programs have a wide range of offers. It seems like each offer is as good as the one that preceded it and the one that succeeds it. You can keep looking at these offers, their sales pages, and other sales elements until you're blue in the face.
Unless you know what to look for, chances are all these affiliate programs would look equally valid and equally good to promote. That's a serious problem because you'll find out in often the most painful way possible that affiliate programs are not created equal. Some make you money, the vast majority won't. Learn how to tell them apart. Here are five hallmarks of programs you should be promoting.
Relevant to your niche
The affiliate program you should promote must directly address your niche. It must be all about your niche. Its offers must address the problems of your niche audience members. Do not compromise on this. When you join an affiliate program, it should already have enough marketing materials for you to get out of the gate a winner. You should get out of the gate strong and this means that you have a ready library of premade promotional materials at your disposal. You can't just make this stuff up on the fly. That's just not going to work. These must already exist. Also, there has to be tremendous diversity of them because you don't know which of these promotional materials will work for your campaign.
Allowed promotional methods
An affiliate program that is worth its salt and that is truly dedicated to the success of its affiliates give their publishers a lot of rope. You should be given a wide latitude in how you should promote their offers. If you notice that they keep you on a tight leash, and they're very strict regarding how you should and should not promote them, you might want to find another affiliate program. The restrictions might get in the way of your success. You might not get enough freedom for you to do a good job converting your traffic with the premade ads that the sponsors make available to you.
The more varied the affiliate program's promotional materials are, the better. This means that they're giving you the tools you need to promote in many contexts. This increases your likelihood of success. Truly serious and professional affiliate programs will give you a wide management to come up with your own promotional materials. They're not just going to give you a wide selection of promo methods, instead they would give you freedom, within limits mind you, to come up with your own material.
They understand that you have a specific audience. They understand that you have a relationship with your audience. They then give you the freedom to come up with specially made promotional materials for that specific audience. Of course, you're going to have to pay for your own materials, but this little bit of freedom can translate to a big payoff. Keep the five hallmarks of solid affiliate programs in mind. These hallmarks go a long way in helping you separate the vast majority of programs targeting your niche from the ones that will actually make you money. Learn to spot the difference.
Highly desired products
The products of the affiliate program must be highly desired by the target audience. They have to help with a pain point your target audience has. Off course this means, you first have to know your target audience, their desires, their wishes, their fears and their struggles.
Good commission structure
One of the most important criteria is the commission structure the affiliate program is offering. New affiliates often go for the program with the highest percentage of commissions but that should not be the main criteria. A high percentage of a low ticket offer, let’s say 90 percent of a $10 is still less than 50 percent of a $20 product, as long as the conversion rates are similar.
But besides the percentage and the nominal value of the commission, there are other factors which make an offer attractive. Recurring commissions for example. An offer with recurring commissions does not pay you once but multiple times these offers are often on a subscription basis and pay you monthly! Commissions.
So if you have to choose between an offer that pays you once and one with recurring commissions if the promotional effort is the same, always go for the recurring commissions. You can get recurring income for years to come, just by making one single sale.
High ticket offers
Another criteria of an attractive affiliate program in a product funnel, that includes a high ticket offer. A high ticket offer is a highly priced product or service which is offered at the end of a product funnel. Those offers are often priced around $2,000 or $5,000 and usually include some coaching or personal access component.
Those high ticket offers often convert pretty well, and they can make up the predominant part of your commissions.